We build systems to help real people. But honestly, are we being that helpful in our interfaces? Or are we treating the copy as an afterthought and letting people fend for themselves? Instead of debating the latest design trends, let’s reflect on something that isn’t going away: the text on your website.
In this session, we’ll look at how strings, labels, forms, and flows shape the user experience. You’ll learn how to write clear copy and guide your readers through multipart interfaces in a friendly way.
Nicole Fenton is an independent writer and editor in Brooklyn. She helps people make friendly products and websites. Before moving to the east coast, Nicole managed content projects at Apple, Facebook, Mule Design, and Lab Zero in San Francisco. She is the coauthor of Nicely Said: Writing for the Web with Style and Purpose, a curious reader, and an enthusiastic home cook.